Product Information
Complete downloadable Test Bank for Sustainable Enterprise A Macromarketing Approach 1st Edition by Mark Peterson. INSTRUCTOR RESOURCE INFORMATION
TITLE: Sustainable Enterprise A Macromarketing Approach
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Mark Peterson
PUBLISHER: Other
Table of content
1. 21st Century Micro and Macro Issues
2. How Efficient and How Effective are Markets?
3. Marketing and Society
4. Stakeholders in Marketing
5. The Role of Business in Society
6. The Role of the State in Society
7. Contemporary Consumers
8. Collaborative Leadership
9. Globalization
10. The Environmental Imperative
11. Environmentally-Oriented Business
12. Sustainable Entrepreneurship
13. Developing Markets
14. Poverty Alleviation
15. Venturing into the Future of Market-Based Sustainability
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