Product Information
Complete downloadable Test Bank for Strategic Market Management 8th Edition by Aaker. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Market Management
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Aaker
PUBLISHER: John Wiley and Sons
Table of content
Chapter 1 Strategic Market Management-An Introduction and Overview
Chapter 2 External and Customer Analysis
Chapter 3 Competitor Analysis
Chapter 4 Market/Submarket Analysis
Chapter 5 Environmental Analysis and Strategic Uncertainty
Chapter 6 Internal Analysis
Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability
Chapter 8 Alternative Value Propositions
Chapter 9 Building and Managing Brand Equity
Chapter 10 Energizing the Business
Chapter 11 Leveraging the Business
Chapter 12 Creating New Businesses
Chapter 13 Global Strategies
Chapter 14 Setting Priorities for Businesses and Brands-The Exit, Milk, and Consolidate Options
Chapter 15 From Silos to Synergy-Harnessing the Organization
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