Product Information

Complete downloadable Test Bank for Strategic Management Communication for Leaders 2nd Edition by Robyn Walker. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Management Communication for Leaders
EDITION: 2nd Edition
AUTHOR: Robyn Walker
PUBLISHER: Cengage Learning

Table of content

?1. What is Strategic Communication ?
?2. Foundations of Communication. ?
?3. Step One: Identify the Purposes of Communication. ?
?4. Step Two: Analyze the Audience. ?
?5. Steps Three and Four: Consider the Context and Select a Channel of Communication. ?
?6. Communicating in Writing. ?
?7. Communicating in Oral Presentations and Managing Meetings. ?
?8. Preparing Employment Messages. ?
?9. Communicating with Employees. ?
?10. Communicating in and Leading Teams. ?
?11. Strategic Organizational Communication. ? Appendices

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