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Complete downloadable Test Bank for MM (Marketing Management) 1st Edition by Dawn Iacobucci. INSTRUCTOR RESOURCE INFORMATION
TITLE: MM (Marketing Management)
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Dawn Iacobucci
PUBLISHER: Cengage Learning

Table of content

1. What is Marketing?
2. Marketing Segmentation.
3. Targeting.
4. Positioning.
5. Products: Goods and Services.
6. Brands. 7. New Products.
8. Pricing.
9. Channels of Distribution and Business Marketing Networks and Logistics.
10. Integrated Marketing Communications: The Advertising Message.
11. Advertising Media and Integrated Marketing Communications.
12. Customer Evaluations.
13. Marketing Research Tools.
14. Marketing Strategy.
15. Marketing Plans.

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