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Complete downloadable Test Bank for Marketing Research Essentials with SPSS 7th Edition by McDaniel. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Research Essentials with SPSS
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: McDaniel, Gates
PUBLISHER: John Wiley and Sons

Table of content

1 The Role of Marketing Research in Management Decision Making.
2 Problem Definition, Exploratory Research, and the Research Process.
3 Secondary Data and Databases.
4 Qualitative Research.
5 Traditional Survey Research.
6 Online Marketing Research.
7 Primary Data Collection: Observation.
8 Primary Data Collection
9 The Concept of Measurement and Attitude Scales.
10 Questionnaire Design.
11 Basic Sampling Issues.
12 Sample Size Determination.
13 Data Processing, Fundamental Data Analysis, and the Statistical Testing of Differences.
14 Bivariate Correlation and Regression.
15 Communicating Research Results and Managing Marketing Research.

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