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Complete downloadable Test Bank for Marketing Research Essentials with SPSS 6th Edition by McDaniel. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Research Essentials with SPSS
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: McDaniel, Gates
PUBLISHER: John Wiley and Sons
Table of content
Chapter 1 – The Role of Marketing Research in Management Decision Making Chapter
Chapter 2 – Problem Definition, Exploratory Research, and the Research Process
Chapter 3 – Secondary Data and Databases
Chapter 4 – Qualitative Research
Chapter 5 – Survey Research
Chapter 6 – Primary Data Collection: Observation
Chapter 7 – Primary Data Collection: Experimentation
Chapter 8 – The Concept of Measurement and Attitude Scales
Chapter 9 – Questionnaire Design
Chapter 10 – Basic Sampling Issues
Chapter 11 – Sample Size Determination
Chapter 12 – Data Processing, Fundamental Data Analysis, and the Statistical Testing of Differences
Chapter 13 – Bivariate Correlation and Regression
Chapter 14 – Communicating the Research Results and Managing Marketing Research
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