Product Information
Complete downloadable Test Bank for Marketing Management 4th Edition by Winer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Winer, Dhar
PUBLISHER: Pearson
Table of content
Chapter 1. Marketing and the Job of the Marketing Manager
Chapter 2. A Strategic Marketing Framework
Chapter 3. Marketing Research
Chapter 4. Analyzing Consumer Behavior
Chapter 5. Organizational Buying Behavior
Chapter 6. Market Structure and Competitor Analysis
Chapter 7. Product Decisions
Chapter 8. New Product Development
Chapter 9. Pricing
Chapter 10. Communications and Advertising Strategy
Chapter 11. Sales Promotion
Chapter 12. Channels of Distribution
Chapter 13. Direct Channels of Distribution: Personal Selling and Direct Marketing
Chapter 14. Customer Relationship Management
Chapter 15. Special Topic
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