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Complete downloadable Test Bank for Marketing An Introduction 10th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Armstrong, Kotler
PUBLISHER: Pearson
Table of content
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Understanding Consumer and Business Buyer Behavior
6. Customer-Driven Marketing Strategy: Creating Value for Target Customers
7. Products, Services, and Brands: Building Customer Value
8. Developing New Products and Managing the Product Life Cycle
9. Pricing: Understanding and Capturing Customer Value
10. Marketing Channels: Delivering Customer Value
11. Retailing and Wholesaling
12. Communicating Customer Value: Advertising and Public Relations
13. Communicating Customer Value: Personal Selling and Sales Promotion
14. Direct and Online Marketing: Building Direct Customer Relationships
15. The Global Marketplace
16. Sustainable Marketing: Social Responsibility and Ethics APPENDIXES
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