Product Information
Complete downloadable Test Bank for International Marketing 1st Edition by Baack. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Baack, Harris, Baack
PUBLISHER: Other
Table of content
1. Introduction to International Marketing
2. Country Selection and Entry Strategies
3. Global Trade and Integration
4. Markets and Segmentation in an International Context
5. International Positioning
6. Market Research in the International Environment
7. International Product and Brand Marketing
8. International Product Standardization and Adaptation
9. International Pricing
10. International Finance and Pricing Implications
11. International Marketing Channel Management
12. International Distribution: Exporting and Retailing
13. Globally Integrated Marketing Communications
14. International Sales Promotions and Public Relations
15. International Personal Selling and Sales Management
16. International Marketing Planning, Organization and Control Appendices
Loading...
Reload document
Open in new tab 
