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Complete downloadable Test Bank for Cutlip and Centers Effective Public Relations 10th Edition by Glen Broom. INSTRUCTOR RESOURCE INFORMATION
TITLE: Cutlip and Center’s Effective Public Relations
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Glen Broom
PUBLISHER: Pearson
Table of content
Chapter1. Introduction to Contemporary Public Relations
Chapter2.Practitioners of Public Relations
Chapter 3.Organizational Settings
Chapter 4.Historical Origins
Chapter 5. Professionalism and Ethics
Chapter6.Legal Considerations
Chapter 7.Theory: Adjustment and Adaptation
Chapter 8.Theory: Communication and Public Opinion
Chapter 9.Internal Relations and Employee Communication
Chapter 10.External Media and Media Relations
Chapter.11 Step One: Defining Public Relations Problems
Chapter 12.Step Two: Planning and Programming
Chapter 13.Step Three: Taking Action and Communicating
Chapter14.Step Four: Evaluating the Program
Chapter15. Business and Industry
Chapter 16.Government and Politics
Chapter.17Nonprofits, Trade Associations, and Non-Governmental Organizations
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