Product Information

Complete downloadable Solutions Manual for Sales Management Concepts and Cases 10th Edition by Cron. INSTRUCTOR RESOURCE INFORMATION
TITLE: Sales Management Concepts and Cases
RESOURCE:Solutions Manual
EDITION: 10th Edition
AUTHOR: Cron
PUBLISHER: John Wiley and Sons

Table of content

1. Introduction to Selling and Sales Management.
2. Strategy and Sales Program Planning.
3. Sales Opportunity Management.
4. Account Relationship Management.
5. Customer Interaction Management.
6. Sales Force Organization.
7. Recruiting and Selecting Personnel.
8. Sales Training.
9. Leadership.
10. Ethical Leadership.
11. Motivating Salespeople.
12. Compensating Salespeople.
13. Evaluating Performance.

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