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Complete downloadable Solutions Manual for Marketing Research with SPSS 8th Edition by McDaniel. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Research with SPSS
RESOURCE:Solutions Manual
EDITION: 8th Edition
AUTHOR: McDaniel, Gates
PUBLISHER: John Wiley and Sons

Table of content

1. The Role of Marketing Research in Management Decision Making.
2. The Marketing Research Industry and Research Ethics.
3. Problem Definition, Exploratory Research, and the Research Process.
4. Secondary Data and Databases.
5. Qualitative Research.
6. Traditional Survey Research.
7. Online Marketing Research.
8. Primary Data Collection: Observation.
9. Primary Data Collection: Experimentation and Test Markets.
10. The Concept of Measurement.
11. Using Measurement Scales to Build Marketing Effectiveness.
12. Questionnaire Design.
13. Basic Sampling Issues.
14. Sample Size Determination.
15. Data Processing and Fundamental Data Analysis.
16. Statistical Testing of Differences and Relationships.
17. Bivariate Correlation and Regression.
18. Multivariate Data Analysis.
19. Communicating the Research Results.
20. Managing Marketing Research Appendix 1: Comprehensive Cases.
Appendix 2: Considerations in Creating a Marketing Plan.
Appendix 3: Statistical Tables.

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