Product Information

Complete downloadable Solutions Manual for Consumer Behaviour 2006 1st Edition by Evans. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behaviour 2006
RESOURCE:Solutions Manual
EDITION: 1st Edition
AUTHOR: Evans, Jamal, Foxall
PUBLISHER: John Wiley and Sons

Table of content

Chapter 1: Consumer Motives and Values
Chapter 2: Consumer Response to Marketing
Chapter 3: Consumer Response to Marketing
Chapter 4: Consumer Response to Marketing
Chapter 5: Consumer Demographics.
Chapter 6: Consumer Psychographics.
Chapter 7: Social Group, Tribal and Household Buying Influences.
Chapter 8: Culture, Sub Culture.
Chapter 9: New Product Buying
Chapter 10: Repeat, Loyal and Relational Behaviour.
Chapter 11: Databased Consumer Behaviour.
Chapter 12: Consumer Misbehaviour.

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