Product Information
Complete downloadable Test Bank for Global Marketing Management 4th Edition by Kotabe. INSTRUCTOR RESOURCE INFORMATION
TITLE: Global Marketing Management
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Kotabe, Helsen
PUBLISHER: John Wiley and Sons
Table of content
1. Globalization Imperative
2. Economic Environment
3. Financial Environment
4. Cultural Environment and Buyer Behavior
5. Political / Legal Environment
6. Global Marketing Research
7. Global Segmentation and Positioning
8. Global Marketing Strategies
9. Global Entry Strategies
10. Global Sourcing Strategy
11. Product Development
12. Marketing Products and Services
13. Global Pricing
14. Communicating with World Consumer
15. Sales Management
16. Global Logistics and Distribution
17. Export/Import Management
18. Planning, Organization and Control of Global Marketing Operations
19. Global Marketing and the Internet Case Outline
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