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Complete downloadable Test Bank for Marketing Research with SPSS 7th Edition by McDaniel. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Research with SPSS
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: McDaniel, Gates
PUBLISHER: John Wiley and Sons
Table of content
Chapter 1: The Role of Marketing Research in Management Decision Making
Chapter 2: The Marketing Research Industry and Research Ethics
Chapter 3: Problem Definition, Exploratory Research, and the Research Process
Chapter 4: Secondary Data and Databases
Chapter 5: Qualitative Research
Chapter 6: Survey Research: The Profound Impact of the Internet
Chapter 7: Primary Data Collection: Observation
Chapter 8: Primary Data Collection: Experimentation
Chapter 9: The Concept of Measurement
Chapter 10: Using Measurement Scales to Build Marketing Effectiveness
Chapter 11: Questionnaire Design
Chapter 12: Basic Sampling Issues
Chapter 13: Sample Size Determination
Chapter 14: Data Processing and Fundamental Data
Chapter 15: Statistical Testing of Differences and
Chapter 16: Bivariate Correlation and Regression
Chapter 17: Multivariate Data Analysis
Chapter 18: Communicating the Research Results & Managing Marketing Research
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