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Complete downloadable Test Bank for Marketing An Introduction Third Canadian Edition 3rd Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction Third Canadian Edition
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Armstrong, Kotler, Cunningham, Buchwitz
PUBLISHER: Pearson
Table of content
Chapter 1-Marketing: Creating and Capturing Customer Value
Chapter 2-Marketing Strategy: Where Marketing Really Begins
Chapter 3-Marketing and Society: Social Responsibility and Marketing Ethics
Chapter 4-Analyzing the Marketing Environment
Chapter 5-Managing Marketing Information
Chapter 6-Consumer and Business Buyer Behavior
Chapter 7-Designing a Customer-Driven Marketing Strategy and Marketing Mix Segmentation, Targeting, and Positioning
Chapter 8-Product and Brand Strategy
Chapter 9-Developing and Marketing New Products
Chapter 10-Pricing: A Strategic Marketing Decision
Chapter 11-Marketing Channels
Chapter 12-Integrated Marketing Communications (IMC)
Chapter 13-Direct and Interactive Marketing Appendix 1-Comprehensive Case
Appendix 2-Sample Marketing Plan for Grassroots
Appendix 3-Marketing Arithmetic
Appendix 4-Answers to Practice Test Questions
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