Product Information
Complete downloadable Test Bank for Cutlip and Centers Effective Public Relations 11th Edition by Broom. INSTRUCTOR RESOURCE INFORMATION
TITLE: Cutlip and Center’s Effective Public Relations
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Broom
PUBLISHER: Pearson
Table of content
Chapter 1: Introduction to Contemporary Public Relations
Chapter 2: Practitioners of Public Relations
Chapter 3: Organizational Settings
Chapter 4: Historical Origins and Evolution
Chapter 5: Professionalism and Ethics
Chapter 6: Legal Considerations
Chapter 7: Theory: Adjustment and Adaptation
Chapter 8: Theory: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations
Chapter 11: Step One: Defining Public Relations Problems
Chapter 12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating the Program
Chapter 15: Business and Industry
Chapter 16: Government and Politics
Chapter 17: Military Public Affairs
Chapter 18: Nonprofits and NGOs
Chapter 19: Health Care
Chapter 20: Education
Chapter 21: Associations and Unions
Loading...
Reload document
Open in new tab 
