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Complete downloadable Test Bank for Marketing Channels International Version 7th Edition by Coughlan. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Channels International Version
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: Coughlan, Anderson, Stern
PUBLISHER: Pearson
Table of content
Chapter 1 Marketing Channels
Chapter 2 Segmentation for Marketing Channel Design
Chapter 3 Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Chapter 4 Supply-Side Channel Analysis: Channel Structure and Intensity
Chapter 5 Gap Analysis
Chapter 6 Channel Power
Chapter 7 Managing Conflict to Increase Channel Coordination
Chapter 8 Strategic Alliances in Distribution
Chapter 9 Vertical Integration in Distribution
Chapter 10 Legal Constraints on Marketing Channel Policies
Chapter 11 Retailing
Chapter 12 Wholesaling
Chapter 13 Franchising
Chapter 14 Supply Chain Management
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