Product Information

Complete downloadable Test Bank for Visual Communication Images with Messages 4th Edition by Lester. INSTRUCTOR RESOURCE INFORMATION
TITLE: Visual Communication Images with Messages
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Lester
PUBLISHER: Cengage Learning

Table of content

1. To Sense. To Select. To Perceive.
2. Light.
3. The Eye, the Retina, and the Brain.
4. What the Brain Sees: Color, Form, Depth, and Movement.
5. The Sensual and Perceptual Theories of Visual Communication.
6. Visual Persuasion in Advertising, Public Relations, and Journalism.
7. Images That Injure: Pictorial Stereotypes in the Media.
8. Typography.
9. Graphic Design.
10. Informational Graphics.
11. Cartoons.
12. Photography.
13. Motion Pictures.
14. Television and Video.
15. Computers.
16. World Wide Web.
17. The More You Know, the More You See.

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