Name: Test Bank for The Practice of Public Relations 11th Edition by Seitel
SKU: Test_Bank_for_The_Practice_of_Public_Relations_11th_Edition_by_Seitel
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Complete downloadable Test Bank for The Practice of Public Relations 11th Edition by Seitel. INSTRUCTOR RESOURCE INFORMATION
TITLE: The Practice of Public Relations
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Seitel
PUBLISHER: Pearson

Table of content

1- What is public relations, anyway?
2- The history and growth of public relations
3- Communication
4- Public opinion
5- Management
6- Ethics
7- The law
8- Research
9- Media relations/print & broadcast
10- Employee relations
11- Community relations
12- Government relations
13- Consumer relations
14- International relations
15- Public relations writing
16- Writing for the eye and ear
17- Integrated marketing communications
18- Public relations and social media
19- Crisis management
20- Launching a career.