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Complete downloadable Test Bank for The Media of Mass Communication 10th Edition by John Vivian. INSTRUCTOR RESOURCE INFORMATION
TITLE: The Media of Mass Communication
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: John Vivian
PUBLISHER: Pearson
Table of content
CHAPTER 1: MASS MEDIA LITERACY
CHAPTER 2: MEDIA TECHNOLOGY
CHAPTER 3: MEDIA ECONOMICS
CHAPTER 4: INK ON PAPER
CHAPTER 5: SOUND MEDIA
CHAPTER 6: MOTION MEDIA
CHAPTER 7: NEW MEDIA LANDSCAPE
CHAPTER 8: NEWS
CHAPTER 9: ENTERTAINMENT
CHAPTER 10: PUBLIC RELATIONS
CHAPTER 11: ADVERTISING
CHAPTER 12: MASS AUDIENCES
CHAPTER 13: MASS MEDIA EFFECTS
CHAPTER 14: MEDIA AND DEMOCRACY
CHAPTER 15: MASS MEDIA GLOBALIZATION
CHAPTER 16: MEDIA LAW
CHAPTER 17: ETHICS
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