Product Information
Complete downloadable Test Bank for Strategic Marketing 9th Edition by Cravens. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Marketing
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Cravens, Piercy
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1 Market-Driven Strategy
Chapter 2 Corporate, Business and Marketing Strategy
Chapter 3 Markets And Competitive Space
Chapter 4 Strategic Market Segmentation
Chapter 5 Capabilities For Continuous Learning About Markets
Chapter 6 Market Targeting and Strategic Positioning
Chapter 7 Strategic Relationships
Chapter 8 Planning for New Products
Chapter 9 Strategic Brand Management
Chapter 10 Value Chain Strategy
Chapter 11 Pricing Strategy And Management
Chapter 12 Promotion, Advertising and Sales Promotion Strategies
Chapter 13 Sales Force, Internet and Direct Marketing Strategies
Chapter 14 Designing Market-Driven Organizations
Chapter 15 Marketing Strategy Implementation and Control
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