Product Information

Complete downloadable Test Bank for Strategic Marketing 1st Edition by Mooradian. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Marketing
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Mooradian, Matzler
PUBLISHER: Pearson

Table of content

Chapter 1: Overview of Marketing Strategy and the Strategic Marketing Process
Chapter 2: Situation Assessment: The External Environment
Chapter 3: Situation Assessment: The Company
Chapter 4: Strategy Formation
Chapter 5: Implementation
Chapter 6: Planning, Assessment and Adjustment Appendices

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