Product Information
Complete downloadable Test Bank for Strategic Marketing 10th Edition by Cravens. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Marketing
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Cravens, Piercy
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1 Imperatives for Market-Driven Strategy
Chapter 2 Markets And Competitive Space
Chapter 3 Strategic Market Segmentation
Chapter 4 Strategic Customer Relationship Management
Chapter 5 Capabilities For Learning About Customers and Markets
Chapter 6 Market Targeting and Strategic Positioning
Chapter 7 Strategic Relationships
Chapter 8 Innovation and New Product Strategy
Chapter 9 Strategic Brand Management
Chapter 10 Value Chain Strategy
Chapter 11 Pricing Strategy
Chapter 12 Promotion, Advertising and Sales Promotion Strategies
Chapter 13 Sales Force, Internet and Direct Marketing Strategies
Chapter 14 Designing Market-Driven Organizations
Chapter 15 Marketing Strategy Implementation and Control Appendices
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