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Complete downloadable Test Bank for Sports Marketing A Strategic Perspective 4th Edition by Matthew Shank. INSTRUCTOR RESOURCE INFORMATION
TITLE: Sports Marketing A Strategic Perspective
EDITION: 4th Edition
AUTHOR: Matthew Shank

Table of content

Chapter 1 Emergence of Sports Marketing
Chapter 2 Contingency Framework for Strategic Sports Marketing
Chapter 3 Research Tools for Understanding Sports Consumers
Chapter 4 Understanding Participants as Consumers
Chapter 5 Understanding Spectators as Consumers
Chapter 6 Segmentation, Targeting, and Positioning
Chapter 8 Managing Sports Products
Chapter 9 Promotion Concepts
Chapter 10 Promotion Mix Elements
Chapter 11 Sponsorship Programs
Chapter 12 Pricing Concepts and Strategies
Chapter 13 Implementing and Controlling the Strategic Sports Marketing Process Appendices

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