Product Information
Complete downloadable Test Bank for Sports and Entertainment Marketing 4th Edition by Kaser. INSTRUCTOR RESOURCE INFORMATION
TITLE: Sports and Entertainment Marketing
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Kaser, Oelkers
PUBLISHER: Cengage Learning
Table of content
1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Products is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
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