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Complete downloadable Test Bank for Small Business Management An Entrepreneurial Emphasis 13th Edition by Longenecker. INSTRUCTOR RESOURCE INFORMATION
TITLE: Small Business Management An Entrepreneurial Emphasis
RESOURCE:Test Bank
EDITION: 13th Edition
AUTHOR: Longenecker, Moore, Petty, Palich
PUBLISHER: Cengage Learning
Table of content
Ch 1. The Entrepreneurial Life.
Ch 2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity.
Ch 3. Getting Started.
Ch 4. Franchises and Buyouts.
Ch 5. The Family Business
Ch 6. The Business Plan: Visualizing the Dream.
Ch 7. The Marketing Plan.
Ch 8. The Human Resources Plan: Managers, Owners, Allies, and Directors.
Ch 9. The Location Plan.
Ch 10. The Financial Plan: Projecting Needs.
Ch 11. The Financial Plan: Finding Sources of Funding.
Ch 12. Planning the Harvest.
Ch 13. Customer Relationships: The Key Ingredient.
Ch 14. Product and Distribution Plans.
Ch 15. Pricing and Credit Decisions.
Ch 16. Promotional Planning.
Ch 17. Global Marketing.
Ch 18. Professional Management in the Entrepreneurial Firm.
Ch 19. Managing Human Resources.
Ch 20. Managing Operations.
Ch 21. Managing Risk in the Small Firm.
Ch 22. Managing the Firms Assets.
Ch 23. Evaluating Firm Performance.
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