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Test Bank for Services Marketing Integrating Customer Focus Across the Firm 5th Edition by Zeithaml
$25.00
Complete downloadable Test Bank for Services Marketing Integrating Customer Focus Across the Firm 5th Edition by Zeithaml. INSTRUCTOR RESOURCE INFORMATION
TITLE: Services Marketing Integrating Customer Focus Across the Firm
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Zeithaml, Bitner, Gremler
PUBLISHER: McGraw Hill Higher Education
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Complete downloadable Test Bank for Services Marketing Integrating Customer Focus Across the Firm 5th Edition by Zeithaml. INSTRUCTOR RESOURCE INFORMATION
TITLE: Services Marketing Integrating Customer Focus Across the Firm
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Zeithaml, Bitner, Gremler
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: Introduction to Services
Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality
Chapter 3: Consumer Behavior in Services
Chapter 4: Customer Expectations of Service
Chapter 5: Customer Perceptions of Service
Chapter 6: Listening to Customers through Research
Chapter 7: Building Customer Relationships
Chapter 8: Service Recovery
Chapter 9: Service Innovation and Design
Chapter 10: Customer-Defined Service Standards
Chapter 11: Physical Evidence and the Servicescape
Chapter 12: Employees’ Roles in Service Delivery
Chapter 13: Customers’ Roles in Service Delivery
Chapter 14: Delivering Service through Intermediaries and Electronic Channels
Chapter 15: Managing Demand and Capacity
Chapter 16: Integrated Services Marketing Communications
Chapter 17: Pricing of Services
Chapter 18: The Financial and Economic Impact of Service
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