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Complete downloadable Test Bank for Services Marketing 7th Edition by Lovelock. INSTRUCTOR RESOURCE INFORMATION
TITLE: Services Marketing
EDITION: 7th Edition
AUTHOR: Lovelock, Wirtz

Table of content

Chapter 1: New Perspectives on Marketing in the Service Economy
Chapter 2: Consumer Behavior in a Services Context
Chapter 3: Positioning Services in Competitive Markets
Chapter 4: Developing Service Products: Core and Supplementary Elements
Chapter 5: Distributing Services through Physical and Electronic Channels
Chapter 6: Setting Prices and Implementing Revenue Management
Chapter 7: Promoting Services and Educating Customers
Chapter 8: Designing and Managing Service Processes
Chapter 9: Balancing Demand and Productive Capacity
Chapter 10: Crafting the Service Environment
Chapter 11: Managing People for Service Advantage
Chapter 12: Managing Relationships and Building Loyalty
Chapter 13: Complaint Handling and Service Recovery
Chapter 14: Improving Service Quality and Productivity
Chapter 15: Striving for Service Leadership

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