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Complete downloadable Test Bank for Retailing Management CANADIAN EDITION 3rd Edition by Levy. INSTRUCTOR RESOURCE INFORMATION
TITLE: Retailing Management CANADIAN EDITION
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Levy, Weitz, Beattie, Watson
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Customer Buying Behaviour
Chapter 4: Retail Market Strategy
Chapter 5: Retail Locations Strategy–Trade Area Decisions and Site Assessment
Chapter 6: Store Design, Layout, and Visual Merchandising Strategy
Chapter 7: International Retailing Strategy
Chapter 8: Financial Strategy
Chapter 9: Planning Merchandise Assortments
Chapter 10: Merchandise Planning Systems
Chapter 11: Buying Strategies
Chapter 12: Retail Pricing
Chapter 13: Human Resource Management and Staff Training Issues
Chapter 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
Chapter 15: Appealing to the Customer: Retail Communication Mix
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