Product Information

Complete downloadable Test Bank for Retailing 7th Edition by Dunne. INSTRUCTOR RESOURCE INFORMATION
TITLE: Retailing
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: Dunne, Lusch, Carver
PUBLISHER: Cengage Learning

Table of content

1. Perspectives on Retailing.
2. Retail Strategic Planning and Operations Management.
3. Retail Customers.
4. Evaluating the Competition in Retailing.
5. Managing the Supply Chain.
6. Legal and Ethical Behavior.
7. Market Selection and Retail Location Analysis.
8. Managing a Retailer’s Finances.
9. Merchandise Buying and Handling.
10. Retail Pricing.
11. Advertising and Promotion.
12. Customer Service and Retail Selling.
13. Store Layout and Design.
14. Managing People. Appendix.

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