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Complete downloadable Test Bank for Retail Management A Strategic Approach 12th Edition by Berman. INSTRUCTOR RESOURCE INFORMATION
TITLE: Retail Management A Strategic Approach
EDITION: 12th Edition
AUTHOR: Berman, Evans

Table of content

Chapter 1: An Introduction to Retailing
Chapter 2: Building and Sustaining Relationships in Retailing
Chapter 3: Strategic Planning in Retailing
Chapter 4: Retail Institutions by Ownership
Chapter 5: Retail Institutions by Store-Based Strategy
Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Chapter 7: Identifying and Understanding Consumers
Chapter 8: Information Gathering and Processing in Retailing
Chapter 9: Trading-Area Analysis
Chapter 10: Site Selection
Chapter 11: Retail Organization and Human Resource Management
Chapter 12: Operations Management: Financial Dimensions
Chapter 13: Operations Management: Operational Dimensions
Chapter 14: Developing Merchandise Plans
Chapter 15: Implementing Merchandise
Chapter 16: Financial Merchandise Management
Chapter 17: Pricing in Retailing
Chapter 18: Establishing and Maintaining a Retail Image
Chapter 19: Promotional Strategy
Chapter 20: Integrating and Controlling the Retail Strategy

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