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Complete downloadable Test Bank for Research Methods for Business Students 4th Edition by Saunders. INSTRUCTOR RESOURCE INFORMATION
TITLE: Research Methods for Business Students
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Saunders, Thornhill, Lewis
PUBLISHER: Pearson
Table of content
1. The nature of business and management research and structure of this book
2. Formulating and clarifying the research topic
3. Critically reviewing the literature
4. Understanding research philosophies and approaches
5. Formulating the research design
6. Negotiating access and research ethics
7. Selecting samples
8. Using secondary data
9. Collecting primary data through observation
10. Collecting primary data using semi-structured, in-depth and group interviews
11. Collecting primary data using questionnaires
12. Analysing quantitative data
13. Analysing qualitative data
14. Writing and presenting your project report
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