Product Information
Complete downloadable Test Bank for Relationship Selling 3rd Edition by Johnston. INSTRUCTOR RESOURCE INFORMATION
TITLE: Relationship Selling
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Johnston, Marshall
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1 Introduction to Relationship Selling
Chapter 2 Using Information to Understand Sellers and Buyers
Chapter 3 Value Creation in Buyer-Seller Relationships
Chapter 4 Ethical and Legal Issues in Relationship Selling
Chapter 5 Prospecting and Sales Call Planning
Chapter 6 Communicating the Sales Message
Chapter 7 Negotiating for Win-Win Solutions
Chapter 8 Closing the Sale and Follow-up
Chapter 9 Self-Management: Time and Territory
Chapter 10 Salesperson Performance: Behavior, Motivation, and Role Perceptions
Chapter 11 Recruiting and Selecting Salespeople
Chapter 12 Training Salespeople for Sales Success
Chapter 13 Salesperson Compensation and Incentives
Chapter 14 Evaluating Salesperson Performance
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