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Complete downloadable Test Bank for Public Relations Strategies and Tactics 9th Edition by Wilcox. INSTRUCTOR RESOURCE INFORMATION
TITLE: Public Relations Strategies and Tactics
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Wilcox, Cameron
PUBLISHER: Pearson
Table of content
Chapter 1: What Is Public Relations?
Chapter 2: The Evolution of Public Relations
Chapter 3: Ethics and Professionalism
Chapter 4: Public Relations Departments and Firms
Chapter 5: Research
Chapter 6: Program Planning
Chapter 7: Communication
Chapter 8: Evaluation
Chapter 9: Public Opinion and Persuasion
Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11: Reaching a Multicultural and Diverse Audience
Chapter 12: Public Relations and the Law
Chapter 13: New Technologies in Public Relations
Chapter 14: News Releases, Media Alerts, and Pitch Letters
Chapter 15: Radio, Television, and the Web
Chapter 16: Media Interviews, News Conferences, and Speeches
Chapter 17: Corporations
Chapter 18: Politics and Government
Chapter 19: Global Public Relations
Chapter 20: Nonprofit Organizations
Chapter 21: Education
Chapter 22: Entertainment, Sports, and Travel
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