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Complete downloadable Test Bank for Principles of Marketing 13th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Marketing
RESOURCE:Test Bank
EDITION: 13th Edition
AUTHOR: Kotler, Armstrong
PUBLISHER: Pearson
Table of content
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. The Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Consumer Buyer Behavior
6. Business Markets and Business Buyer Behavior
7. Customer-Driven Marketing Strategy: Creating Value for Target Customers
8. Product, Services, and Brands: Building Customer Value
9. New-Product Development and Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing: Building Direct Customer Relationships
18. Creating Competitive Advantage
19. The Global Marketplace
20. Marketing Ethics and Social Responsibility APPENDIXES
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