Product Information

Complete downloadable Test Bank for Principles of Marketing 11th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Marketing
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Kotler, Armstrong
PUBLISHER: Pearson

Table of content

1. Marketing: Managing Profitable Customer Relationships.
2. Company and Marketing Strategy: Partnering to Build Customer Relationships.
3. The Marketing Environment.
4. Managing Marketing Information.
5. Consumer Markets and Consumer Buyer Behavior.
6. Business Markets and Business Buyer Behavior.
7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.
8. Product, Services, and Branding Strategies.
9. New-Product Development and Life-Cycle Strategies.
10. Pricing Considerations and Approaches.
11. Pricing Strategies.
12. Distribution Channels and Logistics Management.
13. Retailing and Wholesaling.
14. Integrated Marketing Communication Strategy.
15. Advertising, Sales Promotion, and Public Relations.
16. Personal Selling and Direct Marketing.
17. Creating Competitive Advantage.
18. Marketing in the Digital Age.
19. The Global Marketplace.
20. Marketing Ethics and Social Responsibility. APPENDIXES.

Loading...

Taking too long?

Reload document

| Open in new tab