Product Information

Complete downloadable Test Bank for Principles of Contemporary Marketing 14th Edition by Kurtz. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Contemporary Marketing
EDITION: 14th Edition
AUTHOR: Kurtz, Boone
PUBLISHER: Cengage Learning

Table of content

1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. E-Business: Managing the Customer Experience.
5. Consumer Behavior.
6. Business-to-Business (B2B) Marketing.
7. Global Marketing.
8. Marketing Research and show more

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