Product Information
Complete downloadable Test Bank for New Products Management 10th Edition by Crawford. INSTRUCTOR RESOURCE INFORMATION
TITLE: New Products Management
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Crawford, Benedetto
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1 The Strategic Elements of Product Development
Chapter 2 The New Products Process
Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products
Chapter 4 Creativity and the Product Concept
Chapter 5 Finding and Solving Customers’ Problems
Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping
Chapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Chapter 8 The Concept Evaluation System
Chapter 9 Concept Testing
Chapter 10 The Full Screen
Chapter 11 Sales Forecasting and Financial Analysis
Chapter 12 Product Protocol
Chapter 13 Design
Chapter 14 Development Team Management
Chapter 15 Product Use Testing
Chapter 16 Strategic Launch Planning
Chapter 17 Implementation of the Strategic Plan
Chapter 18 Market Testing
Chapter 19 Launch Management
Chapter 20 Public Policy Issues APPENDIXES
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