Product Information

Complete downloadable Test Bank for MM 2nd Edition by Dawn Iacobucci. INSTRUCTOR RESOURCE INFORMATION
EDITION: 2nd Edition
AUTHOR: Dawn Iacobucci
PUBLISHER: Cengage Learning

Table of content

1. Why is Marketing Management Important?
2. Segmentation.
3. Targeting.
4. Positioning.
5. Goods and Services.
6. Brands.
7. “New and Improved”: How Companies Introduce New Products, and Brand and Line Extensions.
8. Pricing.
9. Channels of Distribution and Business Marketing Networks and Logistics.
10. Advertising Messages and Marketing Communications.
11. Advertising Media and Integrated Marketing Communications.
12. Customer Satisfaction and Customer Relationships.
13. Marketing Research Tools.
14. Marketing Strategy.
15. Marketing Plans.

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