Product Information
Complete downloadable Test Bank for MKTG 9th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION
TITLE: MKTG
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Lamb, Hair, McDaniel
PUBLISHER: Cengage Learning
Table of content
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Supply Chain Management.
14. Marketing Channels.
15. Retailing.
16. Marketing Communications.
17. Advertising, Public Relations, and Sales Promotion.
18. Personal Selling and Sales Management.
19. Social Media and Marketing.
20. Pricing Concepts.
21. Setting the Right Price.
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