Product Information
Complete downloadable Test Bank for MKTG 5th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION
TITLE: MKTG
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Lamb, Hair, McDaniel
PUBLISHER: Cengage Learning
Table of content
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Marketing Channels.
14. Supply Chain Management.
15. Retailing. PART V: PROMOTION AND COMMUNICATION STRATEGIES.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Sales Promotion and Personal Selling. PART VI: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting the Right Price.
21. Customer Relationship Management (CRM).
22. Social Media Marketing.
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