Product Information
Complete downloadable Test Bank for MKTG 4 4th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION
TITLE: MKTG 4
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Lamb, Hair, McDaniel
PUBLISHER: Cengage Learning
Table of content
1. Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Marketing Channels.
14. Supply Chain Management.
15. Retailing.
16. Integrated Marketing Communication.
17. Advertising and Public Relations.
18. Sales Promotion and Personal Selling.
19. Pricing Concepts.
20. Setting the Right Price.
21. Customer Relationship Management.
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