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Complete downloadable Test Bank for Media of Mass Communication 11th Edition by John Vivian. INSTRUCTOR RESOURCE INFORMATION
TITLE: Media of Mass Communication
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: John Vivian
PUBLISHER: Pearson
Table of content
CHAPTER ONE: MASS MEDIA LITERACY
CHAPTER TWO: MEDIA TECHNOLOGY
CHAPTER THREE: MEDIA ECONOMICS
CHAPTER FOUR: INK ON PAPER
CHAPTER FIVE: SOUND MEDIA
CHAPTER SIX: MOTION MEDIA
CHAPTER SEVEN: NEW MEDIA LANDSCAPE
CHAPTER EIGHT: NEWS
CHAPTER NINE: ENTERTAINMENT
CHAPTER TEN: PUBLIC RELATIONS
CHAPTER ELEVEN: ADVERTISING
CHAPTER TWELVE: MASS AUDIENCES
CHAPTER THIRTEEN: MASS MEDIA EFFECTS
CHAPTER FOURTEEN: GOVERNANCE AND MASS MEDIA
CHAPTER FIFTEEN: MASS MEDIA GLOBALIZATION
CHAPTER SIXTEEN: MEDIA LAW
CHAPTER SEVENTEEN: ETHICS
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