Product Information

Complete downloadable Test Bank for Mass Media Research 10th Edition by Wimmer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Mass Media Research
EDITION: 10th Edition
AUTHOR: Wimmer, Dominick
PUBLISHER: Cengage Learning

Table of content

1. Science and Research.
2. Elements of Research.
3. Research Ethics.
4. Sampling.
5. Qualitative Research Methods.
6. Content Analysis.
7. Survey Research.
8. Longitudinal Research.
9. Experimental Research.
10. Introduction to Statistics.
11. Hypothesis Testing.
12. Basic Statistical Procedures.
13. Newspaper and Magazine Research.
14. Research in the Electronic Media.
15. Research in Advertising.
16. Research in Public Relations.

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