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Complete downloadable Test Bank for Marketing Strategy Text and Cases 6th Edition by Ferrell. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Strategy Text and Cases
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Ferrell, Hartline
PUBLISHER: Cengage Learning

Table of content

1. Marketing in Today’s Economy.
2. Strategic Marketing Planning.
3. Collecting and Analyzing Marketing Information.
4. Developing Competitive Advantage and Strategic Focus.
5. Customers, Segmentation, and Target Marketing.
6. The Marketing Program.
7. Branding and Positioning.
8. Ethics and Social Responsibility in Marketing Strategy.
9. Marketing Implementation and Control.
10. Developing and Maintaining Long-Term Customer Relationships.
11. NASCAR: Can’t Keep a Good Brand Down.
12. IndyCar: Seeking a Return to Motorsports’ Fast Lane.
13. Zappos: Delivering Happiness.
14. Sigma Marketing: Strategic Marketing Adaptation.
15. Netflix Fights to Stay Ahead of a Rapidly Changing Market.
16. Gillette: Why Innovation May Not Be Enough.
17. IKEA Slowly Expands Its U.S. Market Presence.
18. IVEY: Sushilicious: Standing Out in a Crowded Field.
19. IVEY: Trouble Brews at Starbucks.
20. IVEY: Groupon Appendix A: Marketing Plan Worksheets.

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