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Complete downloadable Test Bank for Marketing Strategy 5th Edition by Ferrell. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Strategy
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Ferrell, Hartline
PUBLISHER: Cengage Learning

Table of content

1. Marketing in Today’s Economy.
2. Strategic Marketing Planning.
3. Marketing Ethics and Social Responsibility in Strategic Planning.
4. Collecting and Analyzing Marketing Information.
5. Developing Competitive Advantage and Strategic Focus.
6. Customers, Segmentation, and Target Marketing.
7. Product Strategy.
8. Pricing Strategy.
9. Distribution and Supply Chain Management.
10. Integrated Marketing Communications.
11. Marketing Implementation and Control
12. Developing and Maintaining Long-Term Customer Relationships
13. FedEx
14. Mistine: Direct Selling in the Thai Cosmetics Market.
15. BP Focuses on Sustainability to Repair Its Reputation.
16. eHarmony (Harvard Case).
17. The Home Depot, Inc. (Harvard Case).
18. Molson Canada: Social Media Marketing (Ivey Case).
19. IMAX: Larger than Life (Ivey Case).
20. Best Buy (Ivey). Appendix A: Marketing Plan Worksheets.
Appendix B: Example Marketing Plan (VirPharm, Inc.).

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