Product Information

Complete downloadable Test Bank for Marketing Strategy 4th Edition by Ferrell. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Strategy
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Ferrell, Hartline
PUBLISHER: Cengage Learning

Table of content

1. Marketing in Today’s Economy.
2. Strategic Marketing Planning.
3. Marketing Ethics and Social Responsibility in Strategic Planning.
4. Collecting and Analyzing Marketing Information.
5. Developing Competitive Advantage and Strategic Focus.
6. Customers, Segmentation, and Target Marketing.
7. Product Strategy.
8. Pricing Strategy.
9. Distribution and Supply Chain Management.
10. Integrated Marketing Communication.
11. Marketing Implementation and Control.
12. Developing and Maintaining Long-Term Customer Relationships.

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