Product Information
Complete downloadable Test Bank for Marketing Research Asia Pacific Edition 2nd Edition by Zikmund. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Research Asia Pacific Edition
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Zikmund, Alessandro, Winzar, Lowe, Babin
PUBLISHER: Cengage Learning
Table of content
1. The role of marketing research and the research process
2. Problem definition and the research process
3. Qualitative research
4. Digital research using secondary data
5. Survey research
6. Observation
7. Experimental research and test marketing
8. Measurement
9. Questionnaire design
10. Sampling: Sample design and sample size
11. Editing and coding
12. Univariate statistical analysis
13. Bivariate statistical analysis: Tests of differences
14. Bivariate statistical analysis: Tests of association
15. Multivariate statistical analysis
16. Communicating research results
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