Product Information

Complete downloadable Test Bank for Marketing Research 7th Edition by Burns. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Research
EDITION: 7th Edition
AUTHOR: Burns, Bush

Table of content

1. Introduction to Marketing Research
2. The Marketing Research Industry
3. The Marketing Research Process & Defining the Problem and Research Objectives
4. Research Design
5. Secondary Data & Packaged information
6. Utilizing Exploratory and Qualitative Research Techniques
7. Evaluating Survey Data Collection Methods
8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
9. Selecting the Sample
10. Determining the Size of a Sample
11. Dealing with Fieldwork and Data Quality
12. Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
13. Implementing Basic Differences Tests
14. Making Use of Associations Tests
15. Understanding Regression Analysis Basics
16. Writing the Research Report

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab